If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard that they can be really successful, and relatively cheap, but what about all the technical stuff that you don’t understand?
This great presentation from XPLAIN might help shed some light on the situation.
If you're doing social marketing, or thinking about starting in the social space, it's essential to know which platforms are best suited to your business. Where is your target market engaging and which social platforms are they using?
This infographic from Talooma will give you a good overview of the social media statistics for South Africa, and can serve as a great starting point for your social strategy.
I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.
Which is perfectly understandable - it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them - but as a business it is one of the most important decisions you will make.
The following tips will help you to determine the marketing budget for your business.
Content Is King! This infographic from www.blueglass.com highlights the growth and innovation in content marketing.
"There’s no denying the rise of content marketing, and its emergence into the spotlight as a tactic that delivers results. While content marketing is nothing new, there are a variety of emerging mediums that expand the landscape, giving more tools to marketers who want to innovate."
If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard that they can be really successful, and relatively cheap, but what about all the technical stuff that you don’t understand?
If you're doing social marketing, or thinking about starting in the social space, it's essential to know which platforms are best suited to your business. Where is your target market engaging and which social platforms are they using? 
I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.
Content Is King! This infographic from