I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.
Which is perfectly understandable - it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them - but as a business it is one of the most important decisions you will make.
The following tips will help you to determine the marketing budget for your business.
Read more: How to Plan and Set Up Your Marketing Budget