There is no denying that when something goes viral it can have a massive impact on a brand. But a lot of businesses feel like the only things to ever go viral are expensive campaigns.
This video, a low budget project by two average people, has been a YouTube sensation with over 40 million hits. It just goes to show that simply a clever, or in this case HILARIOUS, concept can go a long way to taking something viral.
Remember: content is king, but rubbish content is rubbish.
We deal a lot in design here in the Chocolate Shoebox studio, and this means a lot of Photoshop work. So when we see pictures on the internet of Photoshop work we either get really excited or spend the day giggling hysterically at the obvious editing failures.
Well this was one of those times we got really excited. Celebrities are not our favourite topic of conversation, but these Photoshopped renditions were simply too hilarious not to share.
Nandos is famous for its hilarious parodies and "rip-offs" in the marketing and advertising space. And it's received a lot of backlash for a number of its more controversial ads. But now, we see a different approach to a response by Santam.
Finally a company, who instead of bickering with Nandos, has used it to their advantage. Just brilliant!